Toll Brothers' Interactive 360° Kitchen Visualiser
The luxury of choice.
Toll brothers are renowned for providing their customers with a wealth of choices to personalise their dream home. The kitchen is often one of the most significant spaces when it comes to personalisation options, being the central hub of activity and creativity. Toll Brothers entrusted us with the challenge to craft a new state-of-the-art 360° visualizer, incorporating an open-plan kitchen and living room area.
Companies using a product visualiser reported an average 40% reduction in customer aquisition costs.
Cabinets to countertops, every customisation covered.
Building on our success developing kitchen visualizers and our increased experience in interactive tech we were able to quickly produce a brand new 360° configurator. The only part that hindered progress was generating assets for the extensive scale of kitchen configuration options that Toll Brothers offer. With hundreds of cabinet door frontages, tile variations and handle choices at their disposal, this configurator effortlessly accommodates over 7 trillion unique combinations, a testament to its robust design and versatility.
Instant access, infinite choices.
Powered by state-of-the-art WebGL technology, our 360° visualizer ensures a seamless experience across all devices and browsers, without the need for downloads or apps. This eliminates any barriers for customers to access the immersive features instantly wherever they are. In order to serve thousands of concurrent users our development team also created an effective tile generation system. This system intelligently loads the panoramic image in sections, only fetching tiles when a user is actively viewing them. This approach significantly reduces overhead, resulting in a lightning-fast visualizer, no matter how many users With our ground-breaking visualisation tool, Toll Brothers are revolutionising how their customers envisage and tailor their new homes, ushering in a new era of home customisation.
