Showcasing Sofas.
Zofa were impressed by the quality of our CGI fabrics and 3D furnishing models. They commissioned our 360° spinners along with detailed cameo images to enhance the presentation of their sofas on their website. They understood the importance of allowing customers to view their furniture from numerous angles, something that would be impractical with traditional photography due to the volume required.
With over 50 sofa and chair styles, each offering an extensive selection of 25 fabric options, it quickly became apparent to us that this would still be a mammoth rendering project to produce the 360 rotations, even for CGI. Fortunately, our automated rendering workflows are perfectly suited for this task, allowing our team to efficiently automate the production and output thousands of renders with ease.
Fabric precision.
When it comes to furniture details we know how important it is to be meticulous with textures. We employ an advanced photometric stereo technique to capture our clients’ fabrics and produce tileable textures. We also ensure that we run all of the textures we capture through a rigorous colour-managed workflow, ensuring unparalleled accuracy and realism. While this method may take longer than photographing flat textures, we understand that for furnishings with close-up details, realism is paramount.
