Wren 360 Kitchen Configurator

Inventing a solution.

We’ve been the developers of Wren Kitchens online configurator tools since 2017 when they asked us to build an online configurator to replace their existing outdated one. Crucially this new configurator had to be capable of handling their vast product range, including all of their doors in all colours and finishes along with a selection of handles, worktops and splashbacks.

Wren approached us once again in 2021 looking to improve the configurator further, by adding new products, but crucially they wanted a broader range of interior styling, with a view to them moving into international markets where properties differ considerably.

Make it better.

The 2017 interactive was a pioneering product at the time, with a vast product library capable of millions of combinations and providing full 360° views of a kitchen interior in full screen, for a more immersive experience. Building on this product and with increased experience in interactive tech we designed a completely new 360° configurator, built from the ground up.

The resulting tool features literally billions of possible kitchen combinations, with the addition of property designs which is also quick and engaging for customers to use. We also included interior styling options where users can configure further changes to wall colours and floor options.

The latest tech.

The interactive configurator uses the latest WebGL technology, allowing it to work on all modern web browsers and on nearly any device, without the need for any plugins or downloads. It just works!

Effective tile generation.

We also created a bespoke 'tile generation system' which split each layer up into small sections, only loading tiles when a user is viewing them. This greatly speeds up the system and improves its reliability, allowing tens of thousands of concurrent users to access it at once.