For our latest TV advert with Starplan both us and the client wanted to go for total photorealism and build on the Robot theme developed in previous ads.
Create a right good animation.
We wanted to develop the Robot element into a character synonymous with the values of Starplan who they could then use as a mascot for the company. We gave him some humorous actions then wrote the script to match.
Everything was art directed, scripted, designed, modelled, lit and animated by us.
Concept > Pikcells |
Character design > Jane Carver | Richard Ip |
Styling > Bev Gothard |
Modelling > Martins Zeme | Richard Ip | Jane Carver | Mark hunter | James Budge | Nick Smith | James Budge |
Materials / Texturing > Martins Zeme | James Budge |
Lighting > Ciprian Pal |
Editing > Dean Punchard |
Compositing > Dean Punchard |Matt Fell | Nick Smith |
3D Animation > Marnix Reckman | Dean Punchard | Jane Carver |